I can help with.

01. Product Management

I specialize in pinpointing the essential elements that drive your KPIs, blending data analysis, customer insights, technical solutions, sales, CRM strategies, and testing capabilities. My approach is to focus on what truly impacts the business, ensuring every action contributes to product management excellence.

02. Build and Lead

The digital landscape today is fraught with complexity, including an overload of data, myriad tools, diverse communication channels, various business objectives, and numerous stakeholders. My experience in establishing CRO functions within Growth departments three times has enriched me with the expertise and strategic insight required to navigate these complexities. I can guide in organizing and optimizing the resources to maximize sales or CRM effectiveness, avoiding the common pitfalls that often ensnare less experienced leaders.

03. Drive Revenue Growth

Revenue growth can be achieved through multiple avenues, such as optimizing websites and sales channels, enhancing customer loyalty, developing new functions or services, and refining CRM strategies. With my extensive experience across these areas, I am well-equipped to identify and implement strategies that significantly boost revenue and loyalty.

04. Artificial Intelligence

As AI technology advances rapidly, introducing new tools, methodologies, and ways of working, it brings both complexity and opportunity to organizations. Successfully integrating AI requires a detailed understanding of its potential benefits and the ability to manage the complexities it introduces. I can help to identify these opportunities, whether is for a holistic strategy or focused support in specific areas, ensuring that we are in the forefront of the AI transformation.

I Want To

Make

An

Impact.

As a Product Manager I always strive to make an impact. Below are a few examples that showcase how I have worked to make an impact.

Impact Product Management.


1

HBO.

Building something new.

  • How do we maximize the sales on our existing pages?
  • How do we create a more data driven culture?
  • Do we have the best payment options?

2

HBO MAX.

Migrating to a new product.

  • How do we launch the new service HBO MAX?
  • Can we keep existing customer base and increase it?
  • What is the best process to make this change?

3

Postkodlotteriet.

Product development with impact.

  • How do we build a new digital department?
  • How do we transform the business to be more digital?
  • How do we increase the sales and loyalty?
A/B Testing

The Impact of Testing.

Since testing is the method to validate once ideas risk free, I have put a strong emphasis to incorporate it in my way of working and the results have been impactful.

Below is a showcase of three A/B tests that I spearheaded at HBO MAX, highlighting their effects on sales.

300+ tests.

With over 300+ AB-tests and counting, I have experienced most settings and loopholes. Client side testing, server side testing, data anomalies, cookie restrictions etc. You name it I have most likely done it.

Example of tests:

Trailers | Cookie banner | Cancelation button | Floating CTA | New main page | New LP | USPs | Long Page | Short page | Content | Popup | Payment option | Data | Personalization | Redirects | Incentives | Emails | Background | Countdown | SOME  | Offer | Countdown

20% win rate.

I am proud to say that HBO’s testing program has outperformed industry norms with a 20% success rate, which is twice the usual standard. This exceptional performance has notably enhanced HBO’s financial results, strategic planning, and overall user experience.

C=4M+3V+R+C+U-D-A

The ’secret’ conversion formula I utilize across different channels effectively enhances key performance indicators (KPIs). This formula, comprising six precise and tangible factors, is a reliable tool for boosting conversion rates. C=Conversion.

Positive factors

M=Motivation. How motivated is the user to do a particual action like buy, subscribe, cancel etc. This is the biggest influence factor symbolized with the number 4.

V=Value Proposition: This involves making the benefits of your offer clear and compelling to your audience.

R=Relevance: How well the content of your page matches the intent of the visitor. This involves aligning your page with the needs and interests of your visitors.

C=Clarity: This refers to the design and language of your site. Your message should be clear and easy to understand.

U=Urgency: Creating a sense of urgency can encourage visitors to act now rather than later.

Negative factors

A=Anxiety: Identifying and reducing anything on your page that causes visitors to feel uncertain or hesitant.

D=Distraction: Removing elements that could distract the visitor from the primary message or call to action.

Can we make our offer more comprehensible?

Redesigning the top part going from two to one button and clarifying the yearly offer we managed to increase signups by +12%.

Top Button
How can we increase the yearly sales?

By just choosing how to stack the yearly or monthly offer on the plan picker page on mobiles we could influence the yearly sales by +3%.

Plan Picker
What role does content play for new users?

When a new season of an existing series launches users expect to be able to see the previous seasons also. This is especially important for new users. Displaying previous seasons increased the signups by +35%.

Previous Seasons

36 million

USD

20+

years

experience

Over my 20 years of working in various field, I have solved many different challenges that have resulted in an impact of 36 Million USD.

The common thread on my various employments has been twofold. One is that I flourish when I can make an impact. The second is that I have always pursued a data driven approach. Both have served me well.

Below, my compact CV, shows a glimpse of my experience but the full version is more detailed. Ask for it.

Interview Me.

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✴︎ Customer

Perception

is the key

—01.11

Talk with me. Book a meeting.